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Why Western? The answer could score $2,000

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Call it a next-generation scholarship essay.

WWU’s Office of Admissions is sponsoring a YouTube video contest offering three Western scholarships to the incoming freshmen whose video best answers the question, “Why Western?”

The three-minute video is a chance for prospective freshmen to showcase their creativity and tell their stories about what has attracted them to WWU, and why Western is the best place for them to learn and grow, says Kayle Walls (‘09), WWU admissions counselor.

The contest for scholarships ranging from $500 to $2,000 also reaches students where they are, Walls says. Many teens use social networking sites not only to connect with friends, but also as a vital source of information about the world, he says.

“By creating videos and sharing them with their friends, they are sharing excitement and information about Western virally with each other,” he says, “instead of hearing it from our office.”

Entries must be received by Jan. 31, 2010, and will be judged on their creativity, relevance to WWU and students’ abilities to express themselves. They’ll also be judged on YouTube hits. See the entries roll in at And learn more about the contest at